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NIKE E-SPORTS互动体验

原创 2021-04-23





NIKE于2020年9月25日起在淮海中路体验店中,开启与LPL联名打造的主题为“英雄全出动”活动,Wonderlabs非常荣幸受邀为店铺设计制作3项互动体验。

Since Sep 25th, 2020, Nike launched the event of “All Heros Come out”in HuaiHai Store, the event is jointly collaborated with LPL. Wonderlabs is very honored to be invited to design and produce the 3 interactive installations for the store. 




此次活动中我们设计制作的3个互动小游戏都与职业电竞选手相关,通过反应速度,记忆认知和身体灵敏这三个挑战游戏,让消费者全方位体验职业电竞选手的日常训练。

In this event, the 3 interactive mini games we designed and produced are all related to professional e-sports players. Through the three challenge games of reaction speed, memory cognition and physical agility, consumers can fully experience the daily training of professional e-sports players. 






「整个游戏分为3个关卡,首先体验者需完成游戏教学,并在30s内快速反应,利用手指的点击获得相应的得分,反应速度越快,将得分越高」

The whole game is divided into 3 levels. First, the experiencer needs to complete the game tutorial and react quickly within 30s. Use the finger to click to get the corresponding score. The faster the reaction speed, the higher the score.






「整个游戏仍然分为3个关卡,体验者需通过快速记忆,在30s内利用手指的点击获得相应的得分,记忆与反应速度越快,将得分越高」

The whole game is still divided into 3 levels. The experiencer needs to quickly memorize and use finger taps to get the corresponding score within 30s. The faster the memory and reaction speed, the higher the score.





「在这一游戏中,我们研发制作了15个训练感应灯矩阵,每个灯在游戏过程中会随机亮起,体验者需快速反应,用手去触碰熄灭灯来获得分数。身体协调性越高,得分越高」


In this game, we developed 15 training induction light matrixes. Each light will be randomly lit during the game. The experiencer needs to react quickly and touch and turn off the light to get points. The higher the physical coordination, the higher the score.



体验结束后,将计算三个游戏分数总和并以分数进行排名,同时可通过专属小程序,获取到通过体验游戏,所产生并加以分析的各项身体能力数据。

After the experience is over, the total of the three game scores will be calculated and ranked based on the scores. At the same time, various physical ability data generated and analyzed through the experience of the game can be obtained through the exclusive mini program.



Client: NIKE

 

团队介绍 / Team introduction:

Account Director: Allen Ren

R&D Director:Matthew Deblock

Project Manager: Eason Zhang

Software Engineer: Yawei Chen,Ruiling MA,Zhixuan Li

UX&UI Designer: Elaine Song

Project Executive: Fangmin Chen

 


本文章内容由wonderlabs原创,如需转载请注明原创出处,谢谢!


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