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【新锐力量】 Palwasha Shah:在巴基斯坦成为设计师是一种挑战

原创 2021-12-24

栏目简介

2020年是中意两国建交50周年,清华大学与米兰理工大学联合发起“中意青年创新创业年”,并联合举办中意青年未来时尚设计大赛。为了更好的激发青年创新者的热情、交流创新经验,我们推出《新锐力量》栏目,将要采访100名活跃在设计创新领域的青年人,并附上编辑评语,分享给广大读者互相学习、共同进步。





编者语


Palwasha Shah对于自己在服装设计之路上遇到的困难直言不讳:在巴基斯坦,男装时尚仍然远远落后,大多数女性不喜欢西方服装,时尚业的发展受到面料资源匮乏的限制。但她仍自信地看到,巴基斯坦是第五大人口大国,纺织和时装设计是最受欢迎的行业之一,巴基斯坦时装业有很大的潜力。她未来的梦想是来到中国学习和工作,希望她能走出一条精彩的时尚之路。





设计师简介



Palwasha Shah

巴基斯坦时尚设计师,毕业于巴基斯坦时装和设计学院

我叫Palwasha Shah,来自巴基斯坦。我毕业于巴基斯坦时装和设计学院,该学院隶属于法国时装学院(Ecole de la chambre syndicate de la Couture Paris)。

我从很小的时候起就特别热爱时尚。我会为我的朋友和家人设计婚礼和聚会的礼服。大家总是称赞我对时尚潮流的敏锐洞察力。所以我长大后决定选择学习时尚设计作为我的专业,但不幸的是,由于经济条件的限制,我没能获得时尚设计的专业学位,但我一直在为我的家人和朋友设计服装。

I am Palwasha Shah, from Pakistan. I graduated from Pakistan institute of Fashion and Design (PIFD) which is affiliated with French Institute of Fashion (Ecole de la chambre syndicate de la Couture Paris). 

I was always very passionate about Fashion from a very young age and had a keen eye for fashion trends. Also, I was always praised for designing wedding and party dresses for my friends and family. I wanted to continue studying fashion and design as my major but unfortunately due to some financial conditions I wasn’t able to attain a professional degree initially.

我获得了英语语言文学硕士和英语语言教学硕士学位,并开始在一所大学担任讲师。我的教学很出色,但我总觉得生活中缺少一些东西,我对我的工作不是很满意。我把工作两年多的积蓄存起来,决定学习时装设计专业。虽然从本科重新开始学习一个新的专业是很困难的一件事,但每年新的时尚设计趋势,总是能激励我提出自己的时尚设计理念,使我意识到我对时装设计的热情。并且,我的家人也支持我追求我的梦想。经过不懈的努力,我终于获得了时装设计学位。

So, I did my Masters in English Language and Literature and Masters in English Language teaching and afterward got a lecturer job given my good teaching skills. But there always seemed to be something missing and I wasn’t very happy about what I was doing. I saved my salary for over 2 years of my job and decided to study fashion and design as a new major. Although it was difficult to start over from scratch (bachelors) but new fashion design trends always motivated me to come up with my own ideas. Realizing how much I am passionate and committed about fashion design my family also agreed to support me in pursuing my dream.

对我来说,重新开始并不容易,但当我以服装设计师的身份毕业时,我很高兴自己完成了向梦想迈出的第一步。我觉得,学习服装设计这个专业很棒,因为这是一个可以不断学习新的设计方法的专业,可以接触到来自世界各地的著名设计师并得到启发。我学到了怎么把自己脑海中的设计想法变成现实。PIFD教会并磨练了我的许多创意技能。除了素描之外,我还发现了许多其他的媒介,如数字素描和悬垂等。

我是一位刚毕业的学生,我的专业经验有限,但我一直在个人层面上精进设计,并向一些时尚设计公司提出了我的设计想法。最近,我为一个为期三天的婚礼仪式设计了一套完整的系列服装。我的设计得到了新娘的赞赏,也得到了参加婚礼仪式的所有人的赞赏。目前,我正在做很多小项目,我想了解不同的文化和他们的时尚设计趋势。我想在我的设计中嵌入不同的、独特的文化,并将尝试创造一个跨文化的设计趋势。例如,中国的刺绣技术和天然染色技术一直深深吸引着我。我是个非常热衷于学习的人。

It wasn’t easy for me but I worked hard and finally graduated as a fashion designer. I was happy to complete my first step towards my dream. Learning fashion design as a major was amazing, it is a platform where one can learn new methods of designing and get inspiration from famous designers from all over the world. I learned techniques to turn ideas in my mind to reality. PIFD taught and polished many of my creative skills. Apart from sketching I found many other mediums like digital sketching and draping to create designs.
I am a fresh graduate, so my professional experience is limited but I have been working on designs at personal level and pitching my design ideas to some fashion companies. Recently, I designed a complete wardrobe for a three-day wedding ceremony which was well appreciated by the bride and everyone at the wedding ceremony. Currently, I am working on a lot of small projects. I want to learn about different cultures and their fashion trends and embed their uniqueness in my designs. I would love to try to create a cross culture design trends. For example, Chinese embroidery skill and their natural dyeing techniques has always intrigued my senses and I am very passionate to learn them.
我对设计总是很有热情,在创造一个新的设计时,我感到很幸福,同时感到自己正在迎接新的挑战。我对设计的热爱促使我学习更多的东西,创造更多的东西。正如我哥哥所说 "你向我解释你的设计时,虽然我不明白,但是特别打动我,甚至让我自己也想去学设计……"我的哥哥在中国,毕业于清华大学,他总是给我发送中国的最新时尚潮流图片。他很想让我来中国,看看中国的时尚潮流在过去几年的发展情况。他总是鼓励我去中国学习时尚设计专业。

Me being enthusiastic about designing, I feel a sense of happiness and challenge when creating a new design. The passion I have for designing is what drives me to learn more and create more. As my brother said “the way you explain your designs to me; even though I don’t understand, is urging me to study fashion and design as my major as well….”  My brother who is also in China and graduated from Tsinghua University is always sending me pictures of new fashion trends in China. He is very eager for me to come to China and see the way Chinese fashion trends has developed over the past few years. He always encourages me to go to China to learn more about fashion design industry there.

Q1 你能谈一下你的设计过程吗?

Can you talk about your design process? 

A:

我通常遵循我在大学里学到的过程,即拍照,制作情绪板,并从中发展出想法,但现在我已经进入了实践领域,我的设计过程取决于满足目标受众的需要。在巴基斯坦,常见的服装是Shalwar Kameez,所以大多数时候在设计时,我必须保持它作为主要的轮廓,而切割线和纺织品成为我设计发展的垫脚石。很多时候,我遇到了一个特殊的纺织品补丁或一个特殊的切割线,我得到了这个独特的形象,我会想如何使用它,然后我就直接开始设计绘图,而不遵循板或设计开发过程。

I usually follow the same process that I learned in my university that is taking picture, making mood boards, and developing ideas from it but now that I have entered the practical field my design process depends on to the need to cater my target audience. In Pakistan the common outfit is Shalwar Kameez so most of the time while designing  I have to keep to it as the main silhouette while the cut lines and the textiles become the steppingstone for my design developments. Many times I come across a special textile patch or a particular cutline and I get this distinctive image of how I want to use it then I get straight to the design drawing without following the boards or design development process. 

Palwasha Shah身着自己设计的服装


Q2 可以和我们讲讲你本国的时尚设计行业吗?

Can you talk about you’re the fashion design industry in your home country?

A:

我来自巴基斯坦,该国在时尚和设计方面仍在发展。纺织业的技术发展也在不断进步。巴基斯坦是亚洲第八大纺织品出口国,是第四大棉花生产国。但是,由于一些原因,时尚行业出现了起起落落。尽管如此,它多年来一直在不断发展壮大。现在巴基斯坦最需要的是关注面料生产的技术发展,并进行面料质量和可持续性的实验。巴基斯坦时装业有很大的潜力,值得投资,因为巴基斯坦是第五大人口大国,纺织和时装设计是最受欢迎的行业之一。 

I belong to Pakistan which is still developing in fashion and design. The technological development is advancing in textile sector. Pakistan is the 8th largest exporter of textile in Asia and is the 4th largest cotton producer. But due to some reasons the fashion industry has seen its fair highs and lows, despite that it is growing stronger over the years. What is needed is the focus of technological development in fabric production, its quality and experimentation on sustainability. Pakistan fashion industry has a great potential and is worth investing in as Pakistan is the 5th biggest population and is one of the favorite industry for textile and fashion design. 

Q3 什么会激发你的设计灵感?

What inspires you for your design? 

A:

对我来说,灵感来自于不同的原材料。一条不同的切割线或一块刺绣就可以帮助我开拓思路。但最能激发我的是文化。研究不同的文化,他们的刺绣,针法,染色技术,编织,色调,他们的历史和今天的服装是我最感兴趣的。我一直在思考如何将深厚的古代文化嵌入到现代时尚设计行业中。古代文化设计是如此的吸引我。

Inspiration for me comes from different resources. a different cut line or a patch of embroidery can help me develop ideas. But what inspires me the most is the culture. Studying different culture, their embroidery, stitches, dying techniques, weaving, color palate, their historical and present apparels interest me the most. I am always thinking of ideas to embed deep ancient culture into the modern fashion design industry. Ancient cultural design is so comfortable as well as appealing.


Q4 请用三个关键词来概括你的设计风格

Please summarize your style in three key words. 

A:

折衷,简约,舒适。在我的设计中一直贯穿着这些风格。我的设计由源头各异的元素组成,但以最集约的形式遵循着我的设计理念;"少即是多",同时将客户的舒适度作为首要任务。

Eclectic. Minimalistic. Comfortable.

In my designs its quite visible that I most of the time use these style. My designs consist of elements from different sources but in a minimal form following my design philosophy; “less is more” while keeping my customer’s comfort as top priority


Q5 现在时装设计师中正在兴起的新的潮流是什么?

What is a rising trend now among fashion designers?

A:

时尚一直与创新息息相关。时尚设计师一直在寻求新的创意。随着人工智能的发展和技术的进步,时尚设计行业正在重塑,以适应观众,并以更具创造性的方式预测即将到来的时尚趋势。可持续发展一直是最重要的趋势,并且仍在上升,但随着疫情导致的全球经济变化,人们的关注点已重新转向季节性商品,购买者希望能够从每次购买中获得最大利益。此外,将复古风格融入到新的生产中,也是目前正在凸显的一个趋势。

Fashion has always been about innovation. Fashion designers are always seeking a new level of innovation. With the advancement of AI and technology the fashion design industry is reshaping itself to accommodate the audience and to predict the upcoming fashion trends in a better and inventive way. Sustainability has always been the top trend and is still on the rise but with the global economic change due to Co-vid, the focus has reverted to more season less items for audience to make the most out of each purchase. Also integrating throwback style into the new production is a trend that is on the rise now.


Q6 你使用的主要设计工具是什么?你用它来做什么?

What is the main design tool you use? And what do you used it for? 

A:

我的设计主要依靠悬垂和数字应用程序。对我来说,悬垂是一种快速、清晰的服装造型提炼方式,因为它可以帮助我清楚地看到衣服的试穿效果。我的工作主要是定制设计,所以悬垂有助于获得设计中切割线、纽扣、刺绣等的准确位置。此外,它也便于设计中风格和形状的确定。有时,我把我想在设计中使用的元素用Photoshop加以拼贴,以获得设计的效果。对我来说,这是一种很方便的方法,即灵活又直接。

I rely mostly on draping and digital app for my designing. For me draping is a fast, clear, and better way of extracting garments as it helps me in getting a clear view of the dress fittings. I work mostly on customized designs so draping helps in getting the correct position of the design, cut lines, buttons, embroidery etc. Also, it is easy to check style and shape. Sometimes I drape elements that I want to use in a design and cut- paste them using Photoshop to get design developments. For me it is a more convenient way of getting both flowy and straight designs. 


Q7 你的设计的主要目标是什么?谁是你的受众?

What is the main goal of your designs? Who is your audience? 

A:

我现在还是一位新手设计师,但我个人更喜欢那些舒适的、能带给你最佳体验的设计。我的感觉是,时尚不仅仅是奢侈品。说不准什么流行的东西穿在你身上最好看。我们应该有勇气打破规则,展示我们的独特性。即使一个人不穿高级时装或奢侈品牌,也可以打破限制,展示最好的自己。我的目标是生产服装,无论是正在流行的街头时尚,还是经典的60年代或70年代风格,只要它能让我的用户感到愉快,就是值得采用的风格。此外,我坚信少即是多,所以我的设计目标是用最少的设计元素来进行设计

I am just a rookie designer, but I personally prefer designs that are comfortable and brings the best out of you. What I feel is that fashion is not just about luxury. It’s not necessary that whatever is in trend will look best on you. We should have the courage to break the rules and show our uniqueness. Even one is not wearing couture or a luxurious brand, one can still break the limit they set for you and show the best of yourself. My goal is to produce garments be it from the ongoing trend of street fashion or a throwback to classic 60s or 70s, as far as it can make my audience feel happy about themselves. Also, I am a strong believer of less is more, so my design goal is to produce design using least designing elements.


Q8 你现在在设计时面临的挑战是什么,以及你在未来将面临的挑战?

What are the challenges you are now facing while designing, and challenges you will face in the future?

A:

由于我来自于巴基斯坦,一个文化多元化的国家,人们很难接受新的设计。此外,数字技术的匮乏有时也使将想法变成现实的过程更具挑战。 我想同时设计女装和男装,但在巴基斯坦,男装时尚仍然远远落后。由于同样的原因,在巴基斯坦,大多数女性不喜欢西方服装。因此,时装的目标受众是非常有限的。我国常见的服装是shalwar kameez。作为一个设计师,我必须在同样的路线上工作,以满足观众的需求。

我面临的另一个挑战是缺乏制造面料的技术和资源,这导致了面料的进口困难,导致服装的价格上涨等等。好吧,如果我继续说下去,就会变成长篇大论,所以我可以简单地说,在巴基斯坦成为一名设计师本身就是一个相当大的挑战。

As I belong to Pakistan, A culture diverse country it’s quite difficult for people to accept new designs. Also lack of digital technology is sometimes challenging to make ideas into reality.  I want to work on both women and menswear but in Pakistan menswear fashion is still lacking way behind. Due to the same reasons western outfits are not preferred by majority of females in Pakistan. Hence, the target audience for it is very limited. Common outfit of my country is shalwar kameez. Therefore, as a designer I must work in the same line to cater the audience needs.

Another challenge that I face is the lack of technology and resources for fabric manufacturing which leads to fabric import that causes the price of garment to increase and so on. Well, if I keep going it will become a long article so I can say the being a designer in Pakistan is quite a challenge itself.


Q9 你有什么作品给我们看吗?可以简单地和我们介绍一下吗?

Do you have any work to show us? And can you talk about each of them?

A:

我设计了许多类别,如男装、女装、高级时装和童装。我的小型论文中提到了我最受认可的作品,它的创作是基于我的生活经验。我把它称为 "从书籍到董事会"。它说明了我的生活经历了从文学到时装设计的最大变化。

I have designed many categories like Menswear, Pret, Haute couture and kids wear. The work that I got recognized for is my mini thesis which was based on my life experience. I called it “Books to Boards”. It illustrates the greatest change my life underwent from literature to Fashion design.

为了这项研究,我开发了基于编织、机器缝制和数字印刷的纺织品,如上图所示。
For this research I developed textiles which werebased on weaving, machines stitches and digital printing as shown above.

我按照我的设计理念 "少即是多 "来实现这些设计,我使用一个元素来提取整个设计的轮廓。我的作品因其设计和材料的先进性而脱颖而出。它证明了,有时一个单一的元素和简单的材料不仅可以改变设计的前景,而且可以使你的设计在大多数人中脱颖而出。

我想谈的另一个作品是一件从西藏文化中汲取灵感的作品。我把它命名为 "NGA-RGYAL(西藏的骄傲)"在这个作品中,我使用了西藏的头饰作为我的基本元素。

I achieved these designs following my designphilosophy of “Less is more” by using one element to extract silhouettes. Mywork was distinguished for its design developments and textiles. It showed thatsometimes a single element and simple textile can not only change the designoutlook but also make your designs stand among the most.

Another work which I want to talk about is aculture-based work on Tibet culture. I named it “NGA-RGYAL (pride of Tibet). Inthe work I used Tibet head gears as my basses of research.



Q10 你如何将自己与设计领域的其他人区分开?

How do you differentiate yourself from the others in the design field?

A:

我可以在对别人来说无用的东西中找到价值。这使我与众不同。对我来说,一切都有这样或那样的用处。它所需要的只是一个不同的视角,和一点聚光灯来照亮它。由于我的这种品质,我在设计时不会浪费任何东西,这使我更加节俭。但这并不意味着我将在设计质量上做出妥协。只是我相信,我有足够的创造力,沙子也可以闪闪发光。

I can find values in things which are at times useless for others. this is the reason that makes me different. For me everything is useful in one way or the other. All it needs is a different perspective and a little spotlight to shine out. Due to this quality of me, I don’t waste anything while designing and that makes me thriftier. But that doesn’t mean that I will compromise on the design quality. It’s just that I believe that I am creative enough to make the sand sparkle.



Q11 有哪些在你的领域有代表性的设计师是你喜欢的吗?以及为什么?

Do you know about any designers that are representative in your field that you like? And why?

A:

作为一个学生,我总是从著名的设计师那里获得灵感,我喜欢许多著名的设计师,包括许多国际和亚洲的设计师。Jean Paul Gaultier是一位著名的法国时装设计师。他不寻常的风格和街头服装系列,既是正式的,同时也是休闲的。他的设计是古怪的,他的灵感来自于完全不同的文化。我的大部分作品代表了Jean Paul的设计元素。

As a student I have always looked up to famous designers for inspiration and I like many famous designers which includes many international and Asian designers. Jean Paul Gaultier is a well-known French Fashion designer. His unusual style and collections on street wear are formal as well as gives the feeling of casual at the same time. His designs are eccentric, and his inspirations are from completely different cultures. Most of my work represents jean Paul’s design elements.

上面的作品的灵感来自于Jean Paul。在这个作品中,我从Jean Paul的作品中提取了不同的元素,并将它们融入到我的男装项目中进行设计。这个男装系列使用了非常规的元素来进行设计。

The above work of mine is inspired from Jean Paul. In this work I have extracted different elements from Jean Paul’s work and incorporated them to develop designs for my menswear project. This menswear collection shows use of unconventional elements to create these designs.


Q12 你有喜欢的中国设计师吗?

Do you have any favorite Chinese designers that inspire you?

A:

在学习服装设计时,我遇到了真正启发我的中国服装设计师:来自中国的Shiatzy Chen和Philip Lim。不仅仅是他们的作品,还有他们对工作的投入和热爱,以及他们对打破陈旧观念的努力,都是非常了不起的。正是Shiatzy Chen的 "中西合璧"风格,激发了我在中国工作、学习刺绣技术的愿望。

While studying fashion designing, I came across Chinese fashion designers that really inspired me. The works of Shiatzy Chen from and Philip Lim from China. Not just there works but also their devotion and love for their work and their effort to break the stereotypical concepts is exceptional. Chen’s “East meets West” is what influenced me to work in China to learn embroidery techniques.

Shiatzy Chen和Philip Lim的作品


Q13 哪些疫情带来的习惯彻底改变了你的设计思维?

Post-covid habits that will completely change your design thinking?

A:

我们这几年观察到,由于这场流行病,人们的生活方式、日常工作和思维都发生了很大的转变。在这场流行病之前,口罩从来没有被重视过,但现在它已经成为日常穿着中的一个重要组成部分。手套和头套也是如此。这些看似琐碎的东西已经成为服装的重要组成部分。

改变我设计思路的第二件大事是,由于边境限制进出口,服装设计的材料很难获取。因此,我不得不利用现有的资源,对其进行回收利用。

此外,由于这种流行病,我个人认为许多人已经开始把重点放在穿得舒适而不是穿得奢华上。在设计时,我试图设计出更舒适、更实惠的衣服。

We have all seen that due to this pandemic there has been a great shift in people’s lifestyle, routine and thinking just like before this pandemic mask were never given any importance before but now it has become a vital part in daily wear. Same is the case with gloves and headgears. So many trivial things have now become an important part of the garment. 

Second important thing that changed me design thinking is that due to this border restriction and less import and export the material were not available. So, I had to use the resources that were available for me and recycling them. 

Furthermore, due to this pandemic I personally think that many people have started putting more emphasis on wearing comfortable than wearing lavish. So, while designing I try to design clothes that are more comfortable and affordable to wear.


Q14 你对自己自我发展有什么期望?

What are your expectations on your self-development in your field? 

A:

我在生活中经历了很多挣扎,最近由于一些悲剧的发生,我的自信和自尊受到了非常大的打击。对我来说,向别人表达自己,已经变得非常困难。因此,我想利用我的领域作为一个平台,传达我的感受,并以某种方式找回我失去的自信。时尚能够表达一个人的信念。对我来说,这是一种表达我内心想法的途径,它给我带来了快乐,我想把它传达给其他人,让他们感受到同样的快乐。

I have been through a lot of struggles in my life and recently due to some tragedies, I had suffered a very hard blow on my confidence and esteem. It has become very hard for me to express myself to others. So, using my field as a platform I want to convey what I feel and somehow find that confidence which I have lost. Fashion is about communicating and expressing what one belief. For me it’s a mode of voicing my inner thoughts that gives me happiness which I want to convey to the others and make them feel the same. 


Q16 你是否曾想过在中国工作,为什么?

Have you ever thought about working in China and why? 

A:

最近,在中国学习和工作成为了我的梦想。我一直对中国文化很感兴趣。自然染色和刺绣的古老技术一直吸引着我。正如我所提到的,我对中国古代文化设计非常感兴趣,特别是古代的传统服装和使用不同元素的刺绣技术,特别是莲花、火烈鸟和许多其他中国传统装饰品。

我的哥哥毕业于清华大学,现在他在那里工作,他总是给我发中国新的时尚潮流的照片。他总是给我发一些抖音上的街头时尚视频,因为中国的街头时尚总是能给我设计带来灵感。

看到年轻一代在中国接受新的时尚潮流,让我萌生了研究时尚设计行业和技术的愿望。我还认为,中国一直鼓励年轻设计师展示自己的实力,无论他们属于哪个国家。在这个平台上,设计师可以通过努力工作和天赋建立自己的发展基础。

Recently studying and working in China is a dream for me. I have always been interested in Chinese culture. The ancient techniques of natural dyeing and embroidery have always attracted me. As I mentioned I am really intrigued by ancient Chinese culture design especially the ancient traditional garments and the embroidery techniques using different elements especially the lotus flower, the Flamingos and many more on Chinese traditional ornaments.

My brother who graduated from Tsinghua University and is now working there, is always sending me pictures of new fashion trends in China. He is always sending me videos of street fashion (街拍) from douyin (抖音) as Chinese street fashion has always given me inspiration for my designs. 

Seeing young generation adopting to new fashion trends in China made me want to study about fashion design industry and the techniques closely. I also think that China has always encouraged young designers to show their strength no matter which country they belong to. It is a platform where a designer can build their foundation with hard work and talent.


图是一块织布机编织的织物和天然染料印刷。第二张图片是用不同的线手工编织的织物(右),复刻了我的丝网印刷设计(左)。

Aboveimage is a piece of loom woven fabric and natural dye printing. The secondimage shows hand woven fabric(right) using different threads that replicates myscreen-printed design(left).





资料来源 | Angela Zambrano

采访 | Giada 周思祎

排版 | 毕文立



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数字媒体艺术 新媒体艺术 科技艺术 服装设计师 印刷设计

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