在 2022 年汉诺威工业博览会(HANNOVER MESSE)这个世界上最大的工业技术贸易展览会上,德国软件制造商 SAP 推出了一个巨大的6米x6米的元立方(Meta Cube)装置。该展区展示了如何以最佳方式运行整个设计到运营的过程,帮助企业实现工业 4.0 的飞跃,成为下一代工厂。 At HANNOVER MESSE 2022, the world's largest trade fair for industrial technology, German software manufacturer SAP comes up with a massive 6m x 6m Meta Cube installation. The exhibit shows how the entire design-to-operate process can be run in the best possible way helping companies to make the leap into Industry 4.0 and to become a Next-Gen factory.世界发生着大量的颠覆,对我们所有人都是挑战。目前,我们在欧洲和世界范围内面临着三个大问题:气候危机、新冠疫情以及全球政治和供应链中断的情况。问题是,在一个全球互联的世界里,我们如何在受到干扰的情况下提高生产力?SAP 在汉诺威工业博览会上的回应落在了三个主要议题上:可持续性、适应力及业务转型。 There are a huge amount of disruptions out there that are challenging all of us. Currently we are facing 3 big problems in Europe and worldwide: climate crisis, Covid, and the global political and supply chain disruption situation. The question is, how can we be more productive in a globally connected world that is disrupted? SAP´s response at HANNOVER MESSE is to focus on 3 main topics: sustainability, resilience and business transformation.微观变宏观——这一概念将计算机部件,如通风设备、处理器、中央处理单元等,放大为一个大型设施。元立方(Meta Cube)是对一个具备多功能的巨大数据中心的视觉演绎。它提供了一场实况工厂之旅,现场连线至位于沃尔多夫的 SAP 总部的专家和演示,以及在两面触摸屏上的交互式数字供应链体验。 Micro becomes Macro - The concept scales computer components, such as ventilation, processors, central processing units, etc., into a large scale installation. Meta Cube is a visual interpretation of a huge data centre with versatile functions. It offers a Live Factory Tour, connecting live to experts and showcases at SAP in Walldorf, and an Interactive Digital Supply Chain Experience presentation on two touch screens.最精彩的部分是是一个交互式机器人全息装置:Metabot。它展示了聚焦于数字制造 4.0 的供应链管理,为行业提供了灵感、洞悉与革新。 The highlight is an interactive robotic hologram installation: the metabot. It showcases supply chain management focused on digital manufacturing 4.0, providing inspiration, insights and innovation.Metabot 以一种非常独特的方式将企业现今所面临的一些挑战带入现实,并向你展示可供参考的方法和策略。例如,如果你想使经营更可持续,你需要考虑几个因素,如能源消耗、水的使用和废弃处置,但也要考虑产品的新材料——在点滴中不断收集数据。 Metabot brings to life, in a very unique way, some of the challenges businesses are facing today and shows you approaches and strategies to consider. For example if you want to run a more sustainable business you need to consider several factors like energy consumption, water usage and waste, but also new materials for your products – collecting data from any point in the process.在触摸屏上,参观者可以浏览不同的主题,移动的机器臂和全息装置会以令人印象深刻和易于理解的方式进行解释。机器人与三层的内容进行互动——LED 地面屏幕、LED 背屏和全息表面,创造了一个迷人的、身临其境的演示。 On the touchscreen, visitors can navigate through different themes, which are then explained in an impressive and comprehensible way via the moving robot arm and a holographic installation. The robot is interacting with contents on three layers - a LED floor screen, a LED back screen and a hologram surface, creating a fascinating and immersive presentation.元立方(Meta Cube)的体验成功地吸引了大量参与其公司投资决策的国际受众。基于智能和有效的用户概念,SAP 展览成为了汉诺威工业博览会上重要业务和创新引领的交汇点。 The Meta Cube experience was successful in reaching an international audience that is significantly involved in investment decisions in their companies. Due to the intelligent and effective user concept, the SAP exhibit established itself at HANNOVER MESSE as a meeting point for major business and innovation leaders.Meta Cube 概念和设计 Concept and Design: VAVE Studio 概念、设计和媒体制作 Concept, Design and Media Production: madhat GmbH 整体展位 Lead Agency Overall Booth: MCI 客户 Client: SAP 媒体策划 Media Planning: IXPI GmbH 施工 Construction: metron eging GmbH 摄影 Photography: J. Nottebrock and Madhat GmbH 地点 Location: Messe Hannover 2022, Germany 面积 Size: 36 ㎡