资讯
展览资讯 大型展会 灯光节 大型盛典 赛事 中标捷报 产品快讯 热门话题 艺术节 活动 演出 新闻 数艺报道 俱乐部签约
观点
大咖专访 观点洞察 书籍推荐 吐槽 设计观点 企业访谈 问答 趋势创新 论文 职场方法 薪资报价 数艺专访
幕后
幕后故事 团队访谈 经验分享 解密 评测 数艺访谈
干货
设计方案 策划方案 素材资源 教程 文案资源 PPT下载 入门宝典 作品合集 产品手册 电子书 项目对接
  • 0
  • 0
  • 0

分享

在汉诺威工博会上,VAVE为德国软件巨头SAP创作了一个巨大的“Meta Cube”

原创 2022-07-27


在 2022 年汉诺威工业博览会(HANNOVER MESSE)这个世界上最大的工业技术贸易展览会上,德国软件制造商 SAP 推出了一个巨大的6米x6米的元立方(Meta Cube)装置。该展区展示了如何以最佳方式运行整个设计到运营的过程,帮助企业实现工业 4.0 的飞跃,成为下一代工厂。

At HANNOVER MESSE 2022, the world's largest trade fair for industrial technology, German software manufacturer SAP comes up with a massive 6m x 6m Meta Cube installation. The exhibit shows how the entire design-to-operate process can be run in the best possible way helping companies to make the leap into Industry 4.0 and to become a Next-Gen factory.
世界发生着大量的颠覆,对我们所有人都是挑战。目前,我们在欧洲和世界范围内面临着三个大问题:气候危机、新冠疫情以及全球政治和供应链中断的情况。问题是,在一个全球互联的世界里,我们如何在受到干扰的情况下提高生产力?SAP 在汉诺威工业博览会上的回应落在了三个主要议题上:可持续性、适应力及业务转型。

There are a huge amount of disruptions out there that are challenging all of us. Currently we are facing 3 big problems in Europe and worldwide: climate crisis, Covid, and the global political and supply chain disruption situation. The question is, how can we be more productive in a globally connected world that is disrupted? SAP´s response at HANNOVER MESSE is to focus on 3 main topics: sustainability, resilience and business transformation.
微观变宏观——这一概念将计算机部件,如通风设备、处理器、中央处理单元等,放大为一个大型设施。元立方(Meta Cube)是对一个具备多功能的巨大数据中心的视觉演绎。它提供了一场实况工厂之旅,现场连线至位于沃尔多夫的 SAP 总部的专家和演示,以及在两面触摸屏上的交互式数字供应链体验。

Micro becomes Macro - The concept scales computer components, such as ventilation, processors, central processing units, etc., into a large scale installation. Meta Cube is a visual interpretation of a huge data centre with versatile functions. It offers a Live Factory Tour, connecting live to experts and showcases at SAP in Walldorf, and an Interactive Digital Supply Chain Experience presentation on two touch screens.
最精彩的部分是是一个交互式机器人全息装置:Metabot。它展示了聚焦于数字制造 4.0 的供应链管理,为行业提供了灵感、洞悉与革新。

The highlight is an interactive robotic hologram installation: the metabot. It showcases supply chain management focused on digital manufacturing 4.0, providing inspiration, insights and innovation.
Metabot 以一种非常独特的方式将企业现今所面临的一些挑战带入现实,并向你展示可供参考的方法和策略。例如,如果你想使经营更可持续,你需要考虑几个因素,如能源消耗、水的使用和废弃处置,但也要考虑产品的新材料——在点滴中不断收集数据。

Metabot brings to life, in a very unique way, some of the challenges businesses are facing today and shows you approaches and strategies to consider. For example if you want to run a more sustainable business you need to consider several factors like energy consumption, water usage and waste, but also new materials for your products – collecting data from any point in the process.
在触摸屏上,参观者可以浏览不同的主题,移动的机器臂和全息装置会以令人印象深刻和易于理解的方式进行解释。机器人与三层的内容进行互动——LED 地面屏幕、LED 背屏和全息表面,创造了一个迷人的、身临其境的演示。

On the touchscreen, visitors can navigate through different themes, which are then explained in an impressive and comprehensible way via the moving robot arm and a holographic installation. The robot is interacting with contents on three layers - a LED floor screen, a LED back screen and a hologram surface, creating a fascinating and immersive presentation.
元立方(Meta Cube)的体验成功地吸引了大量参与其公司投资决策的国际受众。基于智能和有效的用户概念,SAP 展览成为了汉诺威工业博览会上重要业务和创新引领的交汇点。

The Meta Cube experience was successful in reaching an international audience that is significantly involved in investment decisions in their companies. Due to the intelligent and effective user concept, the SAP exhibit established itself at HANNOVER MESSE as a meeting point for major business and innovation leaders.
Meta Cube 概念和设计 Concept and Design: VAVE Studio
概念、设计和媒体制作 Concept, Design and Media Production: madhat GmbH
整体展位 Lead Agency Overall Booth: MCI
客户 Client: SAP
媒体策划 Media Planning: IXPI GmbH
施工 Construction: metron eging GmbH
摄影 Photography: J. Nottebrock and Madhat GmbH
地点 Location: Messe Hannover 2022, Germany
面积 Size: 36 ㎡

Copyright © 2022 VAVE Studio 翡梧(上海)创意设计有限公司。All rights reserved.

阅读原文

* 文章为作者独立观点,不代表数艺网立场转载须知

本内容由数艺网主动采集收录,信息来源为 “VAVE STUDIO” 公开网络发布内容。第三方如需转载本内容,必须完整标注原作者信息及 “来源:数艺网”,严禁擅自篡改、删减或未标注来源转载。 并附上本页链接: 若您的内容不希望被数艺网收录,或认为此举侵犯了您的合法权益,敬请通过微信 ID:d-arts-cn 联系数艺网。我们将致以诚挚歉意,并第一时间为您办理下架或删除处理。

数字媒体艺术 新媒体艺术 科技艺术 汉诺威工博会

16529 举报
  0
登录| 注册 后参与评论